[OC] Know a Potato Hill, Turkey Creek or Cranberry Lake?

"The thing that grates about her, possibly more than her greed, her race baiting... is to me, there's really no 'there' there, she’s inauthentic... When she speaks, there's nothing to grab onto, and she loves to graft herself onto causes..." [9:15-9:39]
"She's like a heat-seeking missile, like 'What can I hang my hat on?'" [10:03-10:05]
Her poor treatment of family and friends, especially her father [10:09-11:00]
"The level of fame that she ascended to so quickly had to be a mind f for everybody around her but she gave them no grace, while she expects the rest of us to give her nothing but..." [11:02-11:13]

• Identify Your Goals: What do you want to achieve with your social media presence? Whether it’s personal branding, promoting a business, or becoming an influencer, clarity in purpose guides your strategy.
• Target Audience: Know who you are trying to reach. Understanding your audience helps you create content that resonates with them.

• Different platforms cater to different audiences and types of content.
  • Instagram: Visual storytelling (photos, videos, lifestyle, art).
  • Twitter (X): Micro-blogging, real-time conversations, opinions.
  • LinkedIn: Professional networking and industry insights.
  • TikTok: Short-form, engaging video content (trending).
  • Facebook: Community-building, longer-form content.
  • YouTube: Long-form videos, tutorials, storytelling.

• Profile Picture: Use a high-quality, recognizable image. It could be a logo (for brands) or a clear, professional image (for personal accounts).
• CoveBanners: Use engaging banners that align with your message or brand colors.
• Theme and Aesthetic: Use consistent colors, fonts, and visual styles across all platforms to reinforce your identity. Tools like Canva can help you design appealing graphics.

• Tone: Whether formal, casual, humorous, or inspiring, your tone should reflect your brand’s personality.
• Consistency: Stay consistent with your tone across posts, comments, and interactions.
• Authenticity: Be genuine. People appreciate honesty and transparency.

• Content Strategy: Plan your content around what your audience finds valuable (entertainment, education, inspiration, or updates).
• Quality Over Quantity: Focus on providing value rather than overwhelming followers with posts.
• Content Types:
  • Videos, images, infographics, and text posts.
  • Behind-the-scenes looks, tutorials, tips, or personal stories.

• Interact: Respond to comments, messages, and mentions. This builds a connection with your followers.
• Ask for Feedback: Polls, Q&A, and direct questions in posts foster engagement.
• Community Building: Collaborate with others, participate in discussions, and join groups relevant to your niche.

• Track Performance: Use platform analytics (e.g., Instagram Insights, Twitter Analytics) to understand what content works best.
• Adjust Accordingly: Refine your strategy based on data. If something resonates well, build on it.

• Trends: Keep up with social media trends, such as popular hashtags, challenges, and content formats.
• New Features: Platforms regularly update their features, so staying updated helps you leverage them.

• Avoid misleading or exaggerated claims.
• Be respectful and inclusive in your interactions.
• Credit sources when using someone else’s work.

• Keep posting regularly, even if the engagement is slow at first. Building a solid social media identity takes time, but persistence pays off.