Over 5,000 minutes well spent
2024.11.26 18:30 themysticalninja Over 5,000 minutes well spent
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2024.11.26 18:30 regboi29 Reedsy Book Marketing 101: Lesson #5 & 6 (Writers)
Remember how I was telling you about marketing channels last time, and how no single channel is really mandatory for every author? Well, that’s not entirely true. There are 3 things you do need in order to succeed as an author.
Think of them like the three companions you’ll need with you on your adventure. Forget one home, and you’ll get stuck at some point in the story. You’ll need to go back for him, losing precious time, and even more precious readers in the process.
Your author website If readers really enjoy your book, they’ll want to find out more about you. They’ll google you, and you (and your website) better show up in the results. How you’re going to build your website depends entirely on what you want readers to do once they’ve found it.
Do you want them to sign up to your newsletter? Make that front-and center, add an incentive, and even install “exit pop-ups” (more about these here).
Do you want them to buy your other books? Make all of them available and clearly visible, with buttons to buy the book on every bookstore they’re available on.
Your mailing list Let’s say you run a free promotion for 5 days on Amazon. You get 10,000 downloads and half of them actually read the book. And then what? How do you get these 5,000 readers to find out about your next release (which they’ll hopefully pay for)?
That’s where the mailing list comes in. If you have a link to sign up at the end of all your books (and on your website), and a clear incentive for your readers to sign up — like a free book, you’ll soon build a solid following. Manage that following well, and they’ll buy every single book you put out.
An optimized product page on Amazon Amazon will likely represent over 90% of your sales, so having an optimized product page there for your book is required.
- Pick the right categories and add the right keywords.
- Make sure your blurb hooks the reader from the first line.
- Add media reviews and quotes about your book.
- Commission a professionally designed cover that catches the eye (even in thumbnail size).
- Sign up to “Author Central” and complete your author profile and bio.
That’s all for today. You’re only 5 steps away from graduating in Book Marketing 101. See you tomorrow!
Lesson #6: “Give my book away for free?! Are you crazy?” Remember the most important thing I taught you so far? Never listen to the Joker. Never. Except in some rare cases, you should definitely consider giving away your work for free. Free is powerful.
Now, I get that you poured your sweat and tears into that exceptional manuscript you’re about to publish. I really do. It’s great, and people should pay to read it, especially if you invested (as you should!) in professional editing and design.
So why are so many books free on Amazon? Why are so many authors running regular “free” promotions? Nick Stephenson, one of the UK’s top selling indie authors, explains it very well:
This is like any other online business, you need two things: traffic, and conversion (turning traffic into customers). Free is a wonderful way to get traffic, because you can get 50x to 100x more downloads on a book if it is free, compared to if it was even 99c.Free remains an incredible incentive for a reader to download your book. And while you won’t make any money out of that download, if you have the three companions from my previous email in place, you should be able to “capture” that reader and add them to your mailing list. Once there, you can ask them to purchase your next book, leave you a review, tell their friends about your books, etc.
— Nick Stephenson
Now we’ve seen the “power” of free, let’s delve into the different kinds of free you can do:
A “reader magnet” You advertise a free item (the first 3 chapters, a whole book, or even a full box set) on your website, and ask readers for their email address so you can send it to them.
A “perma-free” book on Amazon This is a book (usually the first in a series) that you leave for free on Amazon. You’ll get many more downloads on it, and hopefully readers discovering this one will purchase your following books.
A “free promotion” on Amazon If you’re exclusive to Amazon (i.e. enrolled in KDP select), you can run a free promotion on your book for 5 days every 90 days. Amazon will boost your visibility, and you’ll also be able to advertise this promotion on other sites (like Book Bub or Free Booksy).
So remember, free is a tool you can use to boost your visibility and drive traffic to your product page, website, and mailing list. Wipe away your sweat and tears, accept you’re running a business, and make use of that tool.
That’s all for today. You’re only 4 steps away from graduating in Book Marketing 101. See you tomorrow!
– Ricardo
Recommended Resources
- Author Websites: How to make yours original (blog post)
- How to select the best keywords for your book (blog post)
- How to write a book blurb that sells (blog post)
- Blurb and book data optimization (find a professional marketer)
- Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (book)
Brought to you by Ricardo Fayet Ricardo is a marketer, entrepreneur, and author of How to Market a Book: Over perform in a Crowded Market. He is one of the co-founders of Reedsy, a marketplace connecting authors with the world’s best editors, designers, and book marketers. In his downtime, Ricardo enjoys reading speculative fiction and agonizing over his favorite football/soccer team, Real Madrid.
Download a free digital copy of How to Market a Book right now.
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2024.11.26 18:30 Many-Nose-2613 Problems with viennoiserie
 | Hello, I have a problem with my pains au chocolat, (made in a professional setting) my concern is that my layures come off too much, when cutting there is a fairly large hole, there is not too much flour when shaping, they rise for about 2h30 at 27 degrees with a humidity of 85%. Could this come from the ventilation of my oven, I have never had that before, when rolling raw you can see all the layures regularly. If you have a lead submitted by Many-Nose-2613 to Breadit [link] [comments] |
2024.11.26 18:30 GameProfessional 🏆 Game Professional |PS5 Playstation 5 Disc Drive For Digital Edition Consoles Slim / Pro New In Box
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2024.11.26 18:30 Even_Current_365 Suche w für fi€k treffen m j1ng trainiert
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2024.11.26 18:30 Candid-Wolf2501 Turkeys
Has anyone seen any fresh or frozen turkeys anywhere in any grocery store in abbotsford?
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2024.11.26 18:30 Time-Midnight9987 https://youtu.be/9eWUh1LHAw8?si=AGEJu1EGs6X0tykX
https://youtu.be/9eWUh1LHAw8?si=AGEJu1EGs6X0tykX
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2024.11.26 18:30 Flat-Hat6422 Weight loss injections
Hey there! Just wondering whether GLP-1 weight loss injections are prescribed anywhere in Jersey? I’ve heard people are on them over here but no idea where they get them from? I want the real thing, not ordering them from somewhere off the internet. Thanks!
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2024.11.26 18:30 practical_james Starting my journey 🙏🏻
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2024.11.26 18:30 GameProfessional ⬆️ Up Game Shop | PS5 Playstation 5 Disc Drive For Digital Edition Consoles Slim / Pro New In Box
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2024.11.26 18:30 AutoModerator High Risk/Pregnancy Complications Update Thread
If you are experiencing a less than smooth pregnancy, this is a space to provide updates and share.
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2024.11.26 18:30 TropicalCrota Can you still get tilt fuse?
Hey sorry for the stupid question but can you still get tilt fuse sparrow from the arms dealer nightfall Thanks
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2024.11.26 18:30 DrSpockTheChandelier Finally Perfect For Me
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2024.11.26 18:30 louislamore My electrician says I need to replace this sub-panel - is it necessary?
Apparently FP/FPE brand panels are a fire hazard. I’m in Canada. Do I need to replace this?
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2024.11.26 18:30 GameProfessional 🛍️ eBay Video Games | PS5 Playstation 5 Disc Drive For Digital Edition Consoles Slim / Pro New In Box
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2024.11.26 18:30 iampresentingspain how?!?! (i was reloading)
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2024.11.26 18:30 jb95376 Quick robinhood Roth IRA tax question?
Hi wondering if I transfer money saved up in my Roth IRA via robinhood into my Individual account on robinhood will I get a penalty?
Since I'm simply swapping over the money into another account but its all within the Robinhood umbrella
Also its only around $50 nothin crazy
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2024.11.26 18:30 macncheeseplzzz Best Xmas products this year?
I want to do a Christmas haul. Which of this year’s products are your favourite? I will definitely be purchasing snow fairy (even though I do think it’s overhyped, I find it nostalgic) so which snow fairy body wash do I get? I can’t decide! Thinking about the Christmas capybara as well.
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2024.11.26 18:30 GameProfessional ⬆️ Up Game Shop | PS5 Playstation 5 Disc Drive For Digital Edition Consoles Slim / Pro New In Box | Seller: omniverse-outlet (100.0% positive feedback)Location: USCondition: NewPrice: 158.98 USDShipping cost: 3.98 USDBuy It Now
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2024.11.26 18:30 Fistmedada Depósito para muebles
Buenas, un amigo tiene que dejar su departamento ahora en unos días y lo estoy ayudando a averiguar algún lugar donde pueda dejar sus muebles mientras busca otro lugar para alquilar.
Alguien conoce alguno???
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2024.11.26 18:30 lss_web_1444 Image post title 744
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2024.11.26 18:30 Status-Hedgehog4512 20 years old German Girl. Really big tits and a skinny fitness body. My gynecologist ist surprised 😅😜
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2024.11.26 18:30 GameProfessional 🛍️ eBay Video Games | PS5 Playstation 5 Disc Drive For Digital Edition Consoles Slim / Pro New In Box
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