Co-Founder Deception: Need Advice After Realizing a Friend is Manipulating the Business. (i will not promote)

2025.01.23 20:42 thelittlesuri Co-Founder Deception: Need Advice After Realizing a Friend is Manipulating the Business. (i will not promote)

Hi Reddit,
I’m a developer and technical founder of several projects, including:

  1. A travel company
  2. A photography company
  3. A wooden frames business (selling photos in custom wooden frames)
  4. A clothing brand (with other co-founders)
I’m now facing a dilemma with one of my co-founders—who is also a close friend.
Here’s the situation: This friend is a talented photographer with all the necessary equipment for photography, cinematography, and drones. I pitched the idea of starting a photography business together, explaining the business model, percentages, and margins. He seemed excited, committed, and gave me confidence that we’d make a great team.
Originally, I was focused on the travel and clothing projects, and the photography business was secondary. Due to a mutual agreement, I didn’t hire any other photographer but him, believing we would work together. We also agreed that I would handle the technical side, while he would handle the media.
However, things have taken a pretty ugly turn. I recently found out that he’s been acting manipulative. It turns out, he never really had any intention of working as a co-founder with us, despite what he said. He’s been deliberately holding us back, possibly because he wants to run the business alone, with his own people, and has even gone as far as trying to copy our business model.
I trusted him to handle the photography for our clothing and travel brands (model shoots, product photos, photos of properties, etc.). As we all know, without the photography, video, and aerial content, we can’t advertise anything properly. This is crucial to our marketing and visibility. But now, I’m left with no choice but to hire freelancers to cover those roles.
In the wooden frame business, he holds the right to source the wooden frames from the manufacturer's workshop and deliver them on time. But now, he wants to split this responsibility and get his own team involved. It’s frustrating because he seems more interested in taking control of everything for himself.
As for the clothing business, he is responsible for handling the manufacturing part. My other team handles the design, quality, and shipping. However, he has messed up with the manufacturing side of things, which is causing additional delays and problems.
To make things more complicated, I’m a techie and really struggle with hiring and managing freelancers. Some of the ones I’ve worked with have not met the high standards required for our professional client work. It’s been challenging because I expect top-notch quality, and managing freelancers who don’t meet those expectations has been a roadblock.
The worst part is that we, the other team members, are earning nothing because of his mistakes and greed. He’s putting the success of the business at risk, and we are stuck with no revenue coming in, despite putting in a lot of hard work.
The real kicker is that he was initially very excited to work with us, but once he saw how much profit could be made, and that it would need to be distributed equally, he backstabbed us. He didn’t want to share the success and now seems to be plotting against us.
To give some context, I have my own design & technical team, while he works with the media & marketing team. But he’s completely fallen short in fulfilling his responsibilities in that area.
It’s painful because I really respected him and his work, but his actions have shattered that trust. He doesn’t seem interested in the success of the other co-founders and seems to want to take everything for himself.
I’ve taken him on as a media partner instead of a co-founder for now, but I’m seriously reconsidering what to do next.
Has anyone here gone through something similar? How did you handle discovering betrayal or manipulation in a co-founder relationship? How do you move on from this kind of situation without letting it destroy your business or your friendships?
Would love to hear your advice and experiences.
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https://reddit.com/link/1i8dgvx/video/2xhss1az1tee1/player
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